Designer & Products

Design Icons at Harrods celebrates the leading designers and their products which have burned an impression on the collective consciousness over the past century: from the Rubik’s Cube to Cartier’s Tank watches.

Visit us from 15th April to 24th May and discover your favourite products from a fresh new perspective with unique displays across the store. You’ll also find exciting limited-edition pieces created exclusively for Design Icons.

How many of these famous products do you own? Browse through the icons for your chance to purchase these ground-breaking products whilst discovering their unique background and founders.

  • Alesso lemon squeezerOpen
  • Arco lampOpen
  • Baccarat glassOpen
  • BarbieOpen
  • Calvin Klein underwearOpen
  • Cartier watchOpen
  • Chanel No.5Open
  • Coca-ColaOpen
  • Dyson vacuum cleanerOpen
  • Etch a sketchOpen
  • Fendi handbagOpen
  • Groundpiece sofaOpen
  • Heinz ketchupOpen
  • iPodOpen
  • Lava lampOpen
  • Maclaren baby buggyOpen
  • Tetrap PakOpen
  • Mini togoOpen
  • Montblanc penOpen
  • Paul SmithOpen
  • Roberts RadioOpen
  • Rubik's cubeOpen
  • Sony VaioOpen
  • Swiss Army knifeOpen
  • Tizio lampOpen
  • VertuOpen
  • WedgewoodOpen
  • YoyoOpen
  • YSLOpen
  • LegoOpen
- Lemon Squeezer
Juicy Salif Lemon Squeezer, 1989

This three-legged masterpiece single-handedly defined the essence of Alberto Alessi’s Italian homewares company. And not only has it come to define Alessi but also a certain brand of design that has been hugely influential – through wit and accessibility.

Designed by Philippe Starck in 1989, this iconic lemon squeezer is obviously a functional design, but also a moving and mysterious sculptural work. Alberto Alessi was himself surprised when he received the design for this lemon juicer – as he had asked Starck to design him a tray!

The Alessi Juicy Salif lemon squeezer is on display at the Museum of Modern Art in New York.

Philippe Starck (1949- )
Philippe Starck

Labelled a ‘great talent’ by Alessi managing director Alberto Alessi, Parisian interior designer Philippe Starck offers an unusual versatility ranging from spectacular concepts for the home to basic consumer goods.

From chairs, to something for the kitchen and the interior of the Royalton Hotel in New York – Philippe Starck’s flexibility shines through his inimitable designs. The lemon squeezer demonstrates this perfectly - a design that looks and behaves like art but can be used daily.

Alberto Alessi enthuses over Starck: “Philippe has been able to smell the true spirit of the 1980s and 1990s in a very personal but precise way.”

- Arco lamp
Arco lamp for Flos, 1962

Taking inspiration from all that was around them, the Castaglioni brothers used the street lamp as their muse for their iconic Arco lamp. Arching eight feet from the floor - allowing it to be positioned in a corner with the light oriented over the dining table – the design reflects how a light hangs over the road.

Their designs were an exercise in pure functionality: even the huge block of Carrera marble at the base has a seemingly decorative hole, which is really for a broomstick to be inserted so you can move it around.

The Museum of Modern Art in New York dedicated an exhibition to Archille Castiglioni’s work in 1997, and today displays a dozen of his works, including the Flos Arco - possibly the best-selling lamp in the world.

Achille (1918-2002) and Pier Giacomo Castiglioni (1913-1968)

Milan duo Achille and Pier Giacomo Castiglioni experimented with novel forms and untouched materials to deliver innovative designs for the home.

Finding inspiration in everyday objects around them – anything from the Snoopy cartoon character to car reflectors and street lights - the Castiglioni brothers gave innovation to regular household designs by reconstructing them with wit and style.

Think of the iconic Mezzadro tractor seat stool, Sella bicycle seat chair – and the best-selling lamp of all time: the Arco suspension lamp for Flos.

- Baccarat glass
Baccarat Blue Angel highball glass, 2005

“When we open our doors to designers they seem to fall under the spell of Baccarat and the material itself. Our aim is to become a source of masterly inspiration to designers.”

Designed by Philippe Starck as part of Baccarat’s Darkside collection, the Blue Angel highball glass represents an “aesthetic paradox - crystal is supposed to be the clearest material in the world, but in black it becomes something strange and dramatic”.

Though black crystal was initially introduced by Baccarat in the 1840s, Philippe Starck brought back this sultry material in his ground-breaking black chandelier for Baccarat and reworked the iconic Harcourt pattern from 1841 – generating a familiar shape infused with a very new feel.

It is generous and sensuous in its volume, demanding to be touched. Black crystal on the inside, with its dark shine and glow of onyx, contrasts with the clear, light-refracting crystal that contains it.

Philippe Starck (1949- )
Philippe Starck

Firm on reconstructing the world around him from an early age, Philippe Starck recalls a childhood filled with taking apart and reforming whatever came to hand under his father’s drawing boards.

Today Philippe offers the world his unconventional and revised views of predictable designs and reworks them to deliver pieces filled with his unique ‘emotional style’.

Together with Baccarat, Philippe dreamt up a design set in the Darkside collection that sets itself to surpass all other glassware in its sultry aesthetic.

- Barbie
Barbie fashion doll, 1959

Barbie was unveiled at the New York Toy Fair in 1959 and took the world by storm. Over 351,000 dolls were sold in the first year alone and as the decades have passed, Barbie has remained an inspiration to millions of girls across the globe.

What began as a fashion doll has now evolved into a living brand that both mirrors and inspires cultural shifts and has celebrated girls and women over the years.

Barbie has had over 90 careers including astronaut, doctor and even presidential candidate and has represented over 75 nationalities. Over one billion Barbie dolls have now been sold with both adults and children collecting her in record numbers. Today she remains one of the hottest selling toys in the world.

Purchase this iconic product at Harrods.com.

Ruth Handler (1916-2002)

The youngest of her siblings, Ruth Mosko was the daughter of Polish immigrants re-settled in Denver, USA. At 19, Ruth left Denver for Hollywood and married her high-school sweetheart, a designer of plastic products.

After watching her daughter playing out her dreams and real-life ambitions using paper dolls, Ruth Handler immediately recognised that experimenting with the future from a safe distance through pretend play was an important part of growing up. She also noticed a product void and was determined to fill that niche with a three-dimensional fashion doll.

And so the Barbie doll was born.

Naming the doll after her own daughter Barbara, Ruth Handler sat as president of toy giant Mattel, Inc and died at age 85.

- Calvin Klein underwear
Calvin Klein underwear

It is perhaps Calvin Klein’s unique take on gender that allows him to blur the lines between the sexes with exceptional ease: "I always loved androgyny”, says Klein, “Putting women in men's underwear, then refitting men's underwear to be bold and sexy!"

Since 1982, it is exactly these qualities that have made Calvin Klein underwear the world’s finest designer underwear for men and women. Cutting edge design coupled with exceptional fit and quality has attracted top models and celebrities alike to the Calvin Klein underwear brand. Just like his selection of high profile models, Klein picks his fabrics with care, producing trendy, edgy underwear of the highest excellence.

And while Calvin Klein underwear brand advertising reaches 98 million people on the globe, it is rather his penchant for simple, sleek style that can be credited with making the biggest statement.

Purchase this iconic product at Harrods.com.

Calvin Klein (1942- )
Calvin Klein

What first began as a part-time passion for sewing and drawing, escalated into a multi-million dollar fashion empire celebrated for its sleek designs and controversial advertising. While his upbringing was somewhat modest, (he did his apprenticeship at an oldline cloak-and-suit manufacturer), Klein went on to extraordinary heights, eventually becoming a world leader in pioneering designer jeans and underwear.

Breaking new ground with his wholesome, All-American feel for fashion, he caused much controversy when he had photographer Richard Avedon photograph a teenage Brooke Shields for his 1979 jeans campaign with the slogan "Nothing comes between me and my Calvins." The resulting designer jeans frenzy saw the Calvin Klein business blossom into a multi-million dollar empire.

From tight fitting jeans to sportswear, footwear and underwear, Calvin Klein has been noted for his clean lines and innovative outlook. In fact, it was Klein who first made skinny jeans a wardrobe staple.

- Cartier watch
Cartier Tank watch, 1917

Louis Cartier must have been as stunned by the newly designed Allied tanks as enemy soldiers (who allegedly retreated from the battlefields in panic) were, so formidable their appearance.

But Louis saw the impeccable lines and rugged bulk of the Renault tanks as exciting and new, and incorporated the elements into his new watch design - the first for a modern man of action.

Designed in 1917, the Cartier Tank watch hit legendary status with its slim, refined look in a rectangular frame. Today, this watch’s iconic ranking remains as strong as it begun over 90 years ago.

To date, the Tank watch is the best-selling watch in the history of Cartier.

Louis Cartier (1875-1942)

Grandson of the Maison’s founder Louis-François Cartier, Louis Cartier was a great innovator, creating instant classics with his incredible vision.

In collaboration with master watchmaker Edward Jaeger, Cartier introduced a novel concept of a watch worn on the wrist as a solution for an aviator friend to tell the time whilst keeping his hands on the steering wheel.

Cartier’s first man’s wristwatch in 1904 saw that innovation in one field could be applied to another, despite being seemingly unrelated and continued to produce innovative wristwatches for all manner of professions and gentlemen.

- Chanel No. 5
Chanel No. 5, 1921

“I want to give women an artificial perfume,” Coco Chanel famously said. “Yes, artificial – like a dress, something that has been made. I don’t want any rose or lily of the valley: I want something that reflects my personality, something abstract and unique.” In an age of heavy mono-floral scents, it was revolutionary and changed the course of the fragrance industry.

Russian perfumer Ernest Beaux created five vials of fragrance for Coco; Chanel preferred the fifth scent and bestowed it with the name No. 5. She then set about designing a bottle that would also encapsulate her philosophy. At the time, ornate fragrance bottles were the norm, so Chanel chose a square bottle reminiscent of a men’s cologne. The stark black-and-white label and the mysterious name perfectly demonstrated Chanel’s less-is-more attitude.

Thirty years after its creation, sales of the fragrance rocketed when Marilyn Monroe told a journalist who inquired about her night-time attire that all she wore to bed was “a few drops of Chanel No. 5” – and Andy Warhol elevated the bottle to iconic status in a series of screenprints.

In 1959, a bottle of Chanel No 5 appeared in the permanent collections of the Museum of Modern Art in New York.

Gabrielle ‘Coco’ Chanel (1883–1971)
Gabrielle Chanel

Fashion designer Coco Chanel introduced black as the most fashionable colour, devised the first synthetic fragrance and introduced a chic casual style borrowed from men’s attire that was effortlessly simple. She effectively influenced the course of female fashion throughout the 20th century.

She took the name Coco while singing in cabarets in 1905, and set up a millinery shop in 1910; within a decade Chanel had set up her own fashion business. Her many accomplishments were overshadowed by an affair with a Nazi officer during the war, but her comeback in 1954 saw her reputation restored and her designs, which changed little from year to year, were once again some of the most popular in the fashion industry.

- Coca-Cola bottle
Coca-Cola Contour Bottle, 1915

“The Famous Coca-Cola bottle is more than just a packaging,” Stephen Bayley once said. “It’s a genuine modern icon: an image of faith for a global civilisation committed to pleasurable consumption, not just of delicious drinks, but of favourable imagery too”.

There are various myths over the inspiration for the design of the Coca Cola bottle – one including Marilyn Monroe.

However the truth behind the design hails back to 1915, when an unknown designer Alexander Samuelsson was briefed to design a new bottle. His design took inspiration from the curvature of the cocoa bean – which in turn produced the ergonomic silhouette we recognise today.

Not only is the Contour Bottle a house-hold name but has even been painted by artist Andy Warhol who has described the bottle as “the design icon of the decade”. And it wasn’t like him to understate.

Alexander Samuelsson

Invented on 8th May 1886 by Dr John Styth Pemberton, Coca-Cola was first sold at the soda fountain in Jacob's Pharmacy, Atlanta. The fizzy drink first arrived in Great Britain in 1900 when Charles Candler, son of the owner of The Coca-Cola Company, brought a jug of syrup with him in a visit to London.

Initially Coca-Cola was sold in straight bottles called Hutchinson bottles, which were identical to their competition - proving tricky for customers to differentiate between brands. So a forward-thinking manager set a brief to design “a bottle that a person will recognise as Coca-Cola even if he feels it in the dark.”

Alexander Samuelsson was that designer. A Swedish innovator whose passion was with glass, Samuelsson took his inspiration from images of the cocoa bean in encyclopaedias.

- Dyson vaccum cleaner
Dyson DC24 ball vacuum cleaner, 2008

Dyson is all about making things better and Dyson’s DC24 cleaner certainly proved to do just that. This lightweight, bagless vacuum cleaner uses the Dyson’s innovative Ball technology.

“I've always been intrigued by how things work,” says inventor James Dyson. “Inventing is just an extension of this curiosity. I’m inspired by frustration.”

Dyson’s first frustration was a clogging bagged vacuum cleaner – and his answer was his ground-breaking cyclone technology. “It took 15 years - and a lot of mistakes - before the first Dyson machine rolled off the production line,” he says.

James Dyson continuously looks to pioneer industry-leading designs to make everyday life that much simpler.

And his latest frustration? “Wheels. All vacuum cleaners have fixed wheels that can only go in straight lines. However, a ball can turn on a sixpence... I think balls render wheels obsolete."

James Dyson (1947- )
James Dyson

Dyson excelled in long distance running at school, but studied furniture and interior design at the Royal College of Art before moving into engineering. His art teacher wife supported him during the late 1970s as he developed his iconic cyclone vacuum cleaner, which didn’t lose suction as it sucked up dirt; it eventually launched as the G-Force in 1983.

After failing to sell his invention to the major manufacturers, Dyson set up his own manufacturing company – with the Dyson Dual Cyclone as its masterpiece which soon became the fastest selling vacuum cleaner ever made in the UK.

In October 2006 Dyson launched the Dyson Airblade, a hygienic hand dryer with a 400 mph air stream that dries hands completely in 10 seconds.

- Etch a Sketch
Etch a Sketch, 1959

Frenchman André Cassagnes conceived his Ecran Magique ('magic screen') while working in an industrial factory during the 1950s, and displayed the rudimentary picture sketcher at the International Toy Exhibition in Germany in 1959. Here it caught the eye of Ohio Art principals H.W. Winzeler and WC Killgallon who instantly realised its potential for a generation of children raised on television: the devise was television-shaped with two prominent dials, but the big difference with it was that children held the controls.

In 1960, Ohio Art launched the toy – renamed it Etch a Sketch – and sent out a television campaign ensuring its overnight success.

The Etch a Sketch Club includes over 35,000 members, aged 2 to 82, some of them professional artists in their own right.

André Cassagnes

Set on creating a drawing toy that negated the use of pens and paper, French electrician André Cassagnes developed a square box that used static electricity and plastic beads in a box filled with aluminium powder that could be shaken to release the powder from the screen.

With this invention in place and the name ‘Ecran Magique’ attached, André Cassagnes headed for The International Toy Exhibition in 1959, where he was soon picked out of the crowd and recognised for his outstanding contribution to children’s toys.

- Fendi bag
Fendi Baguette bag, 1997

Every now and again, a new must-have handbag pops up that gets the mouths of fashion’s elite watering at the mere sight of it. However, no bag has had quite the same effect than the introduction of a certain Fendi bag.

“Fendi has always made beautiful leather handbags,” says Fendi designer Sylvia Venturini Fendi. “But during the 1990s I realised that a handbag was more than just a way of carrying things around, but an extension of a woman's personality!”

Designed to slip neatly under the arm, with the nonchalance of French women when carrying a loaf of bread, the Baguette bag took the fashion world by storm. Often referred to as ‘the fashion bag that invented the fashion for bags’, during the past 10 years over 1,000 versions of the Baguette bag have been produced.

To celebrate the 10th anniversary of Fendi’s Baguette, the 10+ collection has been created, with ten intense and pure colours in different sizes. A white canvas version, complete 10 Pantone colouring pens, offers the opportunity to create your own bespoke Baguette.

Silvia Venturini Fendi
Silvia Venturini

The third generation of the Fendi dynasty, Silvia Venturini has stepped into the shoes of her mother, aunts and grandparents before her to continue the fashion empire that the Fendi name has established.

Silvia may have only been four years old when her mother and aunts enlisted the assistance of an up-and-coming designer of the time, Karl Lagerfeld, but she has had no trouble in finding her feet to maintain the iconic status that Fendi’s collections never fail to deliver.

After revolutionising the fur coat from a status symbol to a fashion item, the house of Fendi progressed through the 1980s into instantly-successful, über-luxurious ready-to-wear lines for men and women with shoes, watches, perfumes, glasses, ties, scarves and home furnishing collections also thrown into the exquisite Fendi mix.

- Groundpiece sofa
Groundpiece sofa for Flexform, 2001

The Groundpiece is hailed as one of Flexform's most popular sofas, and it’s not difficult to see why. With a wide range of components, the innovative design offers a range of unique qualities, and comes as a fixed or sectional sofa with different sizes and depths.

Designer Antonio Citterio pulled out all the stops when constructing his masterpiece. From luxury fabrics to classic, quality wood accessories Citterio focused on flexibility. Unique shelves have been given a multi-functional purpose, doubling up as an armrest, backrest or even coffee table.

The Groundpiece is not only a modern take on the traditional sofa, it is rather an ordinary object passionately morphed into a work of art.

Antonio Citterio (1950- )
Antonio Citterio

It is somewhat fitting that Antonio Citterio used skills gathered from his architectural background to build his design empire. Breaking boundaries and treading on traditional designs, he famously produced the Groundpiece, one of Flexforms most popular sofas. Taking a highly structured and geometric piece, he morphed it into a comfortable, liveable object.

The Groundpiece turned the furniture design world on its head. While people had sofas and armchairs, Cittero opened up a new realm of possibilities; L-shaped sofas, and day beds were soon to take their place as the norm.

Cittero’s vision created art out of the ordinary - a true sign of exceptional design brilliance.

A number of Citterio’s pieces are in the permanent collections of Museum of Modern Art in New York and the Pompidou Centre, Paris.

- Heinz Ketchup
Heinz Tomato Ketchup, 1876

The classic Heinz ketchup bottle was first created as a mark of trust, when Heinz decided it was time to preserve his product in full view of his consumer. It’s understandable that in the 1870s, when the food processing industry was in its beginning stages, consumers were wary of products they couldn’t see. And with good cause; Manufacturers often tried to trick the public by using leaves, wood fibre, or turnip filler to pad out their products, concealing it in a bottles and jars made of dark green.

Considering himself an honest businessman, Heinz bottled his product in clear glass, putting his customers’ minds at ease, and putting his business clearly on the map. Heinz also insisted on using fresh vegetables, which made his condiment richer and tastier than its competitors.

Today, Heinz is the largest distributor of tomato ketchup in the world, manufacturing enough tomatoes each day to fill an Olympic-sized swimming pool.

Henry John Heinz (1844-1919)
Henry John Heinz

Henry John Heinz was a German-American businessman who took his first step into the food industry when helping his mother with the vegetable patch behind the family home. At the tender age of eight, he was not only cultivating vegetables, he was cultivating the foundation for what would later become one of the most famous food icons in the world.

Heinz’s business fetched sales of $2,400 a year when he was just seventeen, a colossal amount for the times. Heinz’ first business collapsed, but he forged on, establishing F & J Heinz, with his brother and cousin. One of the first products was tomato ketchup.

In 1888, Henry bought out his brother and cousin and changed the company’s name to H J Heinz Company. By 1905 the company was incorporated and Henry served as the company’s president until his death in 1919.

- iPod
Apple iPod, 2001

By the end of last year, over 119 million iPods had been sold since its inception in 2001 - and that number is sturdily ticking on. The fastest selling music player in history, it is the brainchild of Apple’s Senior Vice president of industrial design, Jonathan Ive.

With millions of fans around the world using the player to download their favourite tracks, some high-profile users have credited it with single-handedly reviving the business of digital music storage. Mary J Blige famously gushed about her favourite music invention, saying: “iPod is more than just a music player; it’s an extension of your personality.”

iPod is not frightened of mingling, working seamlessly with iTunes software and Apple’s online store. With its inventor now hitting Time Magazine’s list of the 100 most influential people in the world, it’s not likely that the iPod will fade from the limelight anytime soon.

Jonathan Ive(1967- )

He dazzles, delights, and above all – he designs. Jonathan Ive is the Senior Vice President of industrial design at Apple. He is also the inventor of the Apple iPod, the iMac, the iBook and the iPhone. Last year, Time Magazine put him amongst the 100 most influential people in the world, and according to sources, he’s one of the most modest, too.

It is Ive’s obsessive passion for creativity, technology and problem solving that spawned inventions that changed the way the world felt about computers. According to Gadi Amit, founder of New Deal Design, “Apple's big contribution is showing that you can become a billionaire by selling emotions, that design can be a valid business model.”

Amit’s statement is proved beyond doubt by the iPod. For Ive, one of the world’s most influential innovations is simply a product of what he calls “fanatical care beyond the obvious stuff”.

- Lava Lamp
Mathmos lava lamp, 1963

The creator of the pop-classic Astro ‘lava’ lamp – Edward Craven-Walker – was inspired to create the pop classic Astro lamp after seeing the germ of the idea that became the ‘lava-lamp’ in a pub in the New Forest. It was an egg timer designed by a Mr Dunnet in which a blob of liquid rose when the egg was ready. Craven-Walker then spent years developing a formula for a lamp based on this principal.

The designer believed the lamp represented the cycle of life – it grows, breaks up, falls down and then starts all over again. It is accessible, throw away, populist, shows no respect for the past but a great optimism about the future. And whether you love it or hate it, its design is integral to the ethos of the 1960s and 1970s culture.

Edward Craven-Walker (1918-2000)
Edward Craven Walker

“The creator of the Astro ‘lava lamp’ – Edward Craven-Walker – was inspired to create this pop-design classic after seeing an egg-timer in a pub in the early 1960s, and named it to honour the recent moon landings. He spent years in a home-made laboratory in his garden shed, perfecting the lamp that we recognise today.

The Astro - now so well known all over the world - is still made in Edward’s original factory in the UK. He believed the design represented the cycle of life – the ‘lava’ grows, breaks up, falls down and then starts all over again.

Whether you love it or hate it, the Astro ‘lava-lamp’ has become an icon of sixties design culture - accessible, populist, it shows no respect for the past but a great optimism about the future.”

- Babu buggy
Baby Buggy for Maclaren, 1965

Before Owen Maclaren’s ground-breaking 1965 design, prams were huge pieces of hardware that were difficult to manoeuvre and at odds with a new, informal era when women worked and few people had servants.

The first Maclaren B-01 buggy was inspired by a visit from his daughter and her baby. Wheeling around a clumsy, bulky pushchair made Owen consider his background in designing aeroplane undercarriages – lightweight but load-bearing structures capable of folding neatly – and apply it to baby carriages.

Using modern lightweight materials, Maclaren developed a structure that could comfortably carry a child and then fold into a space only a little bigger than a folded umbrella. The beauty of the new design was its light aluminium frame that weighed only six pounds and its 3-D folding mechanism that collapsed the buggy. He invented a new generation of baby transportation and revolutionised the industry.

The book Century Makers lists the Maclaren buggy as one of the hundred clever things we take for granted which have changed our lives over the past century.

Purchase this iconic product at Harrods.com.

Owen Maclaren (1907 – 1978)
Owen Maclaren

Owen Maclaren MBE was a former test pilot and the designer of the Supermarine Spitfire. Seeing his daughter struggle with his granddaughter’s pushchair, Maclaren was inspired to design a buggy that was easier-to-use and flexible. With his knowledge of lightweight, collapsible structures he designed his first buggy in 1965.

Maclaren was commissioned in 1970 to design a larger buggy for children with disabilities by the Ministry of Health. It was designed on square tubes instead of the usual round tubes. Designs such as this have earned Owen Maclaren an MBE in 1978 from Queen Elizabeth II.

- Tetra Classic carton
Tetra Classic carton

The heritage pack – the Tetra Classic carton– created by Swedish entrepreneur Dr Ruben Rausing was born out of a vision that “a package should save more than it costs”.

Giving the carton its unique geometrical shape, Dr Rausing developed a packaging system that was formed, filled and sealed in a continual process. It resulted in packages completely filled, without air, and oxygen that have a damaging effect on milk and juice.

This not only transformed the way we package our food, but the way we look at the world around us. This innovatively designed product went on to become the world’s leader in the sphere of packing liquid food and drink products and is already featured in the New York Museum of Modern Art.

The carton package is made mainly from a natural, renewable resource: wood. As trees lock up carbon when they grow, this means that cartons have a lower carbon footprint. Tetra Pak are committed to ensuring their wood is sourced from responsibly managed forests to ensure that this holds true.

Whilst continuing to protect the products they package, cartons are still evolving. They are not just a packaging system, but a canvas for great designs!

Dr Ruben Rausing (1895 – 1983)
Dr Ruben Rausing

Tetra Pak founder Dr Ruben Rausing started his work by studying the market to map out what his future company should be able to do. His attention revolved around milk packaging.

In February 1944, he began to investigate the possibilities of creating a packaging that required a minimum amount of material, whilst providing maximum hygiene.

This vision was realised and commercially launched in 1952 through the evolution of a traditional cylindrical base. By filling and sealing the package in a continual process, the tetrahedron-shaped Tetra Classic carton was born.

Completely filled, without air or oxygen – that have a damaging effect on milk – this innovatively designed product went on to become the world’s leader in the sphere of packing liquid food and drink products.

- Togo chair
Togo chair, 1973

The hippy movement of the 1960s and 1970s was responsible for Ligne Roset’s best-known design; the famous deconstructed Togo sofa. The 1968 French student revolution started in the streets, and everybody at the time was anti-conformist and anti-bourgeois, trying to change the world. This reflected in furniture, where designers were experimenting with new ways of stitching, organic, simplified shapes and bright colours as well as informal low seating which reflected relaxed attitudes, giving you feelings of cosiness, cuddling up, comfort, sensuality and, of course, freedom.

Combining these new trends resulted in the Togo, the very first sofa to be constructed entirely in foam without the support of any other internal structure. It uses 10 different densities of foam to create its supreme comfort and rounded shape. Its unique stitching technique was a complete revolution, influencing subsequent designers across the world.

Michael Ducaroy
Michael Ducaroy

Born into a family of furniture makers and designers Ducaroy was destined to follow suit. With training in the family business, Ducaroy studied at the Ecole Nationale des Beaux Arts in Lyon. Upon graduating in 1952, he set himself up as a independent designer.

Ducaroy’s first contact with the Roset company was in 1954 and his relationship with them blossomed as he soon became their most integral designer. Ducaroy has always been one to push the boundaries, and in 1968 he designed the low-sitting Aria, which was one of the first ever modular all-foam chairs.

After many creations in 1973, Ducaroy designed the iconic Togo, an all-foam with covers quilted with polyester, which to this day is one of Ligne Roset’s best-sellers.

- Montblanc pen
Montblanc pens, 1910

Each gold nib of the Miesterstück fountain pen is forged, welded, ground, rounded, polished and inlayed in platinum in a 100-step process – just as it was in 1924.

That said, the pen has been modified internally to adapt to modern-day life, for instance, constructing it so that it can be carried on a plane without the pressure causing a flood of ink.

It’s interesting that we hear all the time that computers would kill off the pen, just as 20 years ago people said that the VCR would kill off movie theatres. However to this day, 10 million people write with the Meisterstück every day.

With the three gold rings, black casing and the famous white star, emblematic of its namesake’s snowy peak and code for ‘best take me seriously’.

The Montblanc Meisterstück is part of the permanent design collection at the Museum of Modern Art in New York.

Jean-Marc Pontroue
Jean-Marc Pontroue

Mont Blanc has a colourful history, and its multiple successes can be credited to its multiple founders. Mont Blanc was first conceived under the name ‘The Simplo Filler Pen Company’ by the stationer Claus-Johannes Voss, the banker Alfred Nehemias and the engineer August Eberstein in 1906.

Producing up-market pens in the Schanzen district of Hamburg, their first model was the Rouge Et Noir. But it was the bold pen design of 1910 that was to give the company its new name, the Mont Blanc. The first pen known as the Meisterstück or Masterpiece was produced in 1925.

The simply designed pens with unusual durability and lasting style gathered their name from a suitably unusual event. During a card game, while on the topic of the new design, someone suggested: “Why not call it Mont Blanc? After all, it’s black at the bottom, white at the top and the greatest among its peers.”

Owing to its quality-driven inventors, Mont Blanc pens are now renowned the world over and the design is so legendary, an example is displayed at New York’s Museum of Modern Art.

- Paul Smith Scarf
Signature Multistripe
Paul Smith scarf, early 1980s

Paul Smith muses that his design direction stems from his love of craftsmanship, tradition and Britishness – with a dash of his love of humour. These qualities are certainly evident in Smith’s sartorial pieces, which all inhabit his self-proclaimed 'classic with a twist' style.

Paul Smith’s first collection in 1976 proved troublesome for the designer with a lack of inspiring fabrics for men, specifically in shirting. However by the early 1980s Smith had experimented with every combination of stripes possible; “but at last I was in a position to design my own exclusive fabrics,” he says.

With this in mind, Paul Smith created a 'definitive stripe' using a myriad of colours. This vibrant, multi-hued creation was an immediate success and has continued to be the brand’s signature to this day.

Paul Smith’s multistripe signature can now be seen dotted all over his collections, from the lining of his cuffs to the packaging and carrier bags.

Purchase this iconic product at Harrods.com.

Sir Paul Smith (1946- )
Sir Paul Smith

Paul Smith’s passion was cycling; but after an accident ended his dream of competing at the highest level, he took the unlikely change of career and turned to the world of fashion design. Some would argue this was a blessing in disguise with Paul Smith’s natural flair for developing new trends and reinventing the old.

The possible source of Smith’s success is his understanding as both a designer and a retailer. His combination of the classic and the quirky which he himself has described as ‘Savile Row meets Mr Bean’ provides quintessential English flair for the modern man. Paul Smith clothes are easily recognisable by his signature multi-coloured pinstripe featured on the garment, either as discreet detailing or integral to the design.

In 2001 Smith was knighted by the Queen for 3 decades of service to Menswear.

- Roberts Radio
RD-50 'Revival' DAB Digital radio,
based on 1956 model R200

Harry Roberts was only 21 when he brought a sample receiver to Harrods during the ‘30s. Portable radios at the time were so heavy they couldn’t be moved around, and he immediately saw the potential in being able to carry music and news around easily.

It took him thirty years to develop the model which used the newly invented transistor – his first customer, appropriately enough, was Queen Elizabeth II, who was impressed with such good sound coming out of such a small box.

The Revival came about after a buyer showed interest in an old advertisement showing the R200. Designer, Gerry Thorn, recreated the 1950s model and a small number went into production – but demand was overwhelming. Originally produced in red, the radio is now available in over 20 colours, and the DAB version is the world’s number one selling digital radio.

Over the years, the Roberts Radio Company has produced portable radios covered with mink, ponyskin and even solid gold, along with a children’s model that was hand-painted with nursery-rhyme characters.

Harry Roberts
Harry Roberts

Born in 1910, Harry was the youngest of six children. After leaving boarding school at 14, Harry chose to work for the Rees Mace Manufacturing Company - one of the many small manufacturers producing wireless sets that had become more popular since broadcasting had begun, in November 1922. This is what would become the start of a lengthy and successful career leading to the prestigious, longstanding consumer electronics brands Roberts Radio.

In 1932, Harry Roberts joined forces with Leslie Bidemead and the ‘Roberts Radio Company’ was born. By 1936 the company was promoting their portable receivers as ‘the finest of all’ and in 1955 the company was awarded the first of three Royal Warrants, as radio manufacturer to Her Majesty Queen Elizabeth II.

Fast forward a few years and the Roberts Radio brand is still going strong capitalising on the retro revival, fuelled by a younger customer looking for traditional products yet incorporating the latest digital technology.

- Rubik's Cube
Rubik's Cube, 1974

Rubik created the cube to demonstrate theories about 3D designs to his students, challenging them to experiment by manipulating shapes. The original 3x3x3 design has 43,252,003,274,489,856,000 different possible configurations, but only one solution.

His original prototype used an elastic rubber construction that threaded its way through all eight moving elements, but this could not cope with the complexity of the different junctions and movements. However, when Rubik noticed some pebbles whose sharp edges had been worn smooth over time. He replicated the same rounded architecture on the cylindrical interior of the Cube, allowing the mechanism to move smoothly. And it worked.

As he says, “Nobody has ever been able to improve on the basic design, which pleases me as a designer, or on the engineering, which pleases me as an engineer.”

The Rubik’s Cube is still considered the world’s most popular toy. To date, approaching 350 million have been sold worldwide – with at least 12 million sold during 2007. The current world record holder is Frenchman Edouard Chambon, who can solve the Cube in just 9.18 seconds.

Erno Rubik (1944- )
Erno Rubrick

Erno Rubik started his career as an architect progressing to Editor of a games and puzzle journal. After three years Erno turned his back on journalism and moved into self-employment when he founded the Rubik Studio where he designed furniture and games.

Rubik is known as an introverted character who rarely attends his speed-cubing events, however his commitment to the cause is unwavering and shortly after becoming the president of the Hungarian Engineering Academy he created the International Rubik Foundation - set up to support talented young engineers and industrial designers.

The Rubik Cube grew out of his love of space. "Space always intrigued me, with its incredibly rich possibilities. I think the cube arose from this interest.”

- Sony Vaio laptop
Sony VAIO

The Sony VAIO is a little slice of heaven served with elegance and distinction, and fulfills Sony’s vision to bring out the best through mechanical sophistication and chic styling in all details.

Developed by mastermind designer Shinichi Ogasarawa, the VAIO was carefully constructed to the specifications of Sony’s simple philosophy: “ It has to be a joy to behold, but more importantly it has to be a pleasure to use.” The end product is user-friendly, from the design of the lid hinges right down to the magnesium alloy framework.

With their star designers and techonolgy guru’s on board, Sony invested energy and expertise in creating the perfect look, feel, keyboard position, cooling system and battery life.

According to Sony, the VAIO makes an effort to stand out, but never looks out of place, and is a unique and necessary addition to your office, living room and lifestyle.

Shinichi Ogasawara

Shinichi Ogasawara is a master player in his field, having scored his most recent hat-trick with the Sony VAIO, an innovative take on the modern laptop.

Of his latest technological advancement, he says: “The increase of flexible working demands a truly versatile multimedia portable PC – but Sony wanted to infuse the VAIO with the latest technical specifications and features that complemented a more ergonomic lifestyle.”

Ogasawara found these features in an unusual place: “We turned to the gentle aspect of a Japanese garden and translated it into the smooth curves and buttons of the keyboard to make for effortless typing – and a real sensory experience.”

What emerged from Ogasawara’s vision was a laptop of near perfection and originality. “We wanted to keep it slim and strong, so we built it from super-tough carbon fibre and included a seven-and-a-half-hour battery life, wireless broadband connectivity and secure fingerprint-recognition system.”

- Swiss Army knife
Victrinox Swiss Army knife

The first Swiss Army Knife was designed in 1891, when Karl Elsener put together a knife that would supercede the product being distributed by German Manufacturers to the Swiss Army.

With the aim of keeping the knife to a compact unit, Elsener added as many useful features as possible such as a cutting blade, a screwdriver, can opener and punch. To distinguish his knives from fakes and copies, Elsener decided to use the cross and shield on all pocket knives.

Today, Victorinox produces 30,000 Swiss Army Knives per day in over 100 different models, and are part of the permanent collection of the Museum of Modern Art in New York and the State Museum of Applied Arts and Design in Munich.

Karl Elsner (1860 – 1918)
Karl Elsener

Karl Elsener was a patriotic, innovative young cutler in the 1800’s, who introduced the Army Knife to Swiss forces. Elsener was outraged at the fact that German manufacturers supplied the Swiss Army with knives – an injustice in his eyes. Knowing that a workable solution was needed, Elsener set out with raw determination to find one.

Producing a ‘soldier’s’ knife, Elsener added useful features such as a wooden handle, a cutting blade, screwdriver, can opener and punch, which all fitted into one single unit. He set up his own company to distribute his knives, naming it Victorinox – a combination of his mothers’ name and inox, a form of stainless steel used by the young innovator.

During World War II, American GI’s named the invention “the survival knife”, a necessity they couldn’t do without on the battlefield. With such fervent endorsement from the country’s finest frontline forces, the original Swiss Army knife became an essential lifelong partner to the pocket of every schoolboy.

- Tizio
Tizio lamp for Artemide, 1972

“The Tizio lamp was born out of a personal need and a different way of looking at a situation,” muses Richard Sapper, on his ground-breaking creation that shattered the boundaries of design. “When I work or read, I like to have the light fall only on the sheet of paper in front of me, with the rest of the room in semi-darkness. I feel more undisturbed and can concentrate better.

“I needed to keep the reflector close to the paper, as a normal bulb would create a large and annoying volume close to your head – so I decided on a small, light halogen lamp that I could adjust with my fingertips.”

The result was a lamp with an articulation system, constantly balanced through counterweights, guaranteeing complete mobility with a minimum of friction. In essence, Sapper collected components which were light yet sturdy, and capable of transmitting currents.

Richard Sapper (1932- )
Richard Sapper

Richard Sapper is hailed as the man ‘who has never done a bad design’. Rightfully so, when one considers that his designs have received the Compasso d'Oro prize no less than ten times. Sapper is a lover of tradition, a foundation he often uses when exploring his keen mind for innovation.

Born in Germany in 1932, Sapper studied philosophy, anatomy, graphic design and engineering. His broad interests lead him to the design department of Mercedes-Benz in Stuttgart, and later on, Sapper designed for Gio Ponti, Alberto Rosselli and the IBM Corporation.

Sapper is the meticulous mastermind behind many memorable designs, usually inspired by simple, everyday occurrences and objects. His Classic Alessi Kettle was inspired by the barges and steam ships of the River Rhine, and is often referred to as the first designer kettle.

- Vertu
Vertu mobile telephone, 1997

“We wanted to combine noble materials”, says Frank Nuovo of his latest, most impactful design, “like leather, that age with grace, and work with ruby bearings, and use sapphire crystal in the display.” Now, while all this sounds like the makings of the latest luxury car, it is in fact the new mobile brainchild of Nokia’s techno-savvy Chief of Design.

Vertu is designed to withstand the daily wear and tear mobile phones are put through. Nuovo’s vision was simple – to create a phone that is worthy of being treated with value. His reasoning is straight-forward: “If it’s well made, you can keep it for 5, 10, 15 years, rather than trading it in. I felt the future for Vertu was to slow down change, to develop a brand that was authentic, with a passionate personality.”

Combining fashion and jewellery design with high technology, the Vertu is ground-breaking in its field. When you consider that a phone can be kept for 15 years, you have to applaud its environmental contribution too.

Frank Nuovo (1961- )
Frank Nuovo

Frank Nuovo is nothing short of a visionary. Nuovo muses: “Outside our health and well-being, communication is the most important thing in our lives. That’s why I suggested a new direction to take mobile phones, treating them as items of great value instead of mass-produced objects to be thrown away.”

This stance has seen the creation of hand-built fashion phone, Vertu. As the Chief of Design at Nokia, Nuovo has the perfect playground to express and explore, innovate and initiate. He prides himself on obsessive craftsmanship, a dedication to high technology, precise engineering and extraordinary materials, all of which have been used generously, and with unabashed skill in the creation of the ground-breaking Vertu mobile phone.

Nuovo set himself on the path to technological grandeur when he earned his degree from the Art Center College of Design. He now heads his own design studio in Califoria, but still finds the time to underplay his achievements with a pinch of well received modesty: “I hope I’ve had an effect on the look and feel of something, and helped to introduce the concept of fashion tech - that technology, as well as being useful, can still reflect personality and style.”

- Wedgwood tea cup
Wedgwood

Joshua Wedgwood is remembered as ‘the Father of English Potters.’ He is also the father of international company, Wedgwood, which has been pioneering his vision for over two centuries.

In the 19th century, while many English Potteries were forced to close their doors, Wedgwood showed strength and lasting endurance, qualities which are still found in their pottery today. Wedgwood continued to innovate, and with new machinery and high-profile clientele, such as President Theodore Roosevelt, they delivered bone china tableware as far as the White House.

Since 1940, the Barlaston Wedgwood factory has increased to 4 times its original size, and now proudly holds the title as Britain’s most up-to-date factory.

Wedgwood’s classic white teacup and saucer are celebrated for their simplicity and untainted aesthetic.

While Wedgwood flourishes in age old qualities of innovative design and elegant simplicity, its ability to translate these into a modern context makes it the timeless powerhouse it is today.

Norman Wilson (1902-1988)
Moira Gavin

Founded in 1759 by Josiah Wedgwood I, Wedgwood is steeped in a history filled with brilliant craftsmanship and elegant designs.

Norman Wilson joined the highly-renowned chinaware company in 1927 as a works manager. In this position, Wilson vastly improved Wedgwood’s out-dated processes and implemented ground-breaking methods with highly-advanced techniques for his time; replacing slower coal-fired kilns with gas-fired china glost tunnel kilns and oil earthenware glost tunnel kilns.

In addition, Wilson developed a vast array of new glazes for the Britsh fine china company, including ‘Black Ravenstone’ and ‘White Moonstone’.

Wedgwood has now been manufacturing beautiful fine china for almost 250 years.

- Yoyo
Yo-yo

The oldest surviving yo-yo goes back to 500BC, so tracking down the designer is a bit of a long-shot. However, one could say that Hans ‘YoHans’ Van Den Elzen is the expert on the matter of yo-yo’s, holding the Guinness world record for most yo-yo tricks in a minute - a staggering 51.

While Hans was cultivating a renewed interest in an ancient art, he was also doing a little intensive labour on the side. And the result is the F.A.S.T (Fully Active Starbust Technology) series of yo-yos.

Fit for any skill level, they require no replacement parts. What’s more, they also come with their own All Star team, and an Official F.A.S.T Challenge trick book. So you don’t have to be an expert on yo-yo’s to look like one.

Interest in yo-yo’s has been going up and down for years but now sits among the design icons of the 21st century.

Hans ‘YoHans’ Van Den Elzen (1974- )
Hans ‘YoHans’ Van Den Elzen

Hans ‘YoHans’ Van Den Elzen holds the Guinness world record for the most yo-yo tricks within a minute. Having spun a staggering 51 tricks, Hans recently beat the previous record, set by none other than himself. But, not satisfied with just 51, Hans had yet another trick up his sleeve – The F.A.S.T. yoyo, a product fit for every skill level, and one that would not require any replacement parts.

As a professional yo-yo demonstrator, Hans spent much of his time experimenting with the ups and downs of the yo-yo, and discovered that this ancient toy had not yet progressed to his liking.

“I wanted to take the most classical toy and develop the technology,” beams Hans. The creation of the F.A.S.T. yo-yo means that you don’t have to be an expert to enjoy the game, which is good news for its maker.

“The World titles and Guinness records set on F.A.S.T. yo-yos are nice to achieve” says Hans. “But my proudest moments come from seeing the excited faces of people discovering and mastering yo-yo for the first time.”

- YSL mascara
YSL Touche Éclat, 1991

For over 17 years now, this little gold wand has proved to be a daily essential that fashion-savvy women everywhere simply cannot live without. Much more than a concealer, Touche Éclat by YSL offers a touch of daily luxury down to its glittering gold casing.

Boasting a magical formula giving a light, soft and glowing finish, the ‘magic pen brush’, designed by Terry De Gunzburg, offers an unrivalled versatility that’s proved indispensable to celebrities and women worldwide.

Purchase this iconic product at Harrods.com.

Yves Saint-Laurent (1936- )

One of the 20th century’s most individual fashion designers, Algerian-born Yves Saint-Laurent migrated his native country at the age of 17 as he headed for the chic streets of Paris. Here, Saint-Laurent chanced upon meeting Christian Dior who immediately assigned him as his assistant. Following Dior’s death in 1957, Saint-Laurent stepped into the Dior’s shoes and was appointed manager of the French fashion house.

In 1961, proceeding a stint in the Algerian army, Yves Saint-Laurent took matters into his own hands and established his own synonymous couture house with partner Pierre Bergé.

The Paris fashion house has set in stone many iconic looks – a particular highlight being the classic Smoking suit. The first to produce an affordable diffusion collection, Yves Saint-Laurent’s Rive Gauche was revolutionary in taking inspiration in his haute couture collections from the street. The designer retired in 2002 and lives semi-reclusively in Marrakech.

- Lego
LEGO, 1932

The first LEGO bricks – Automatic Binding Bricks – were launched in 1949. The bricks were hollow and had slits in each end where you could attach windows and doors. In 1953 the name was changed to LEGO Mursten (the Danish word for ‘bricks’) and a long process to improve the LEGO brick and its features began.

LEGO’s fundamental belief in the unlimited possibilities of play, plus their desire to ensure anything can be built using LEGO elements, inspired the company to improve the ‘clutch power’ of their original brick.

Finally, in 1957, the solution was found: a brick with three tubes inside that had a perfect three-point connection. Godtfred Kirk Christiansen was well aware that this discovery might inspire others to find similar solutions. So he continued to search for alternative ways to achieve clutch power. This resulted in four different prototypes; including a brick with three crosses instead of tubes, which later was used in a LEGO product sold in Italy and Japan.

Ole Kirk Kristiansen (1891 - 1958)

In 1947, Ole Kirk Kristiansen was introduced to a brand new material – plastic – by a British salesman of plastic injection moulding machines, who presented him with a plastic brick as an idea for a product. Ole Kirk immediately saw its potential and is believed to have said to his sons, "Can't you see? If we do this right, we can sell these bricks to children all over the world!"

The first LEGO bricks – Automatic Binding Bricks – were launched in 1949, and in 1955 Godtfred Kirk Christiansen decided to focus on the bricks by launching the LEGO System of Play. "Our idea has been to create a toy that prepares the child for life – appealing to his or her imagination and the creative urge and joy of creation that are the driving force in every human being." The lack of clutch power made the light bricks tumble but in 1958 the solution was found: a brick with three tubes inside that had a perfect three-point connection.

Since then, Ole Kirk Kristiansen's dream that every child in the world should be able to play with LEGO bricks has come true. To date, more than 400,000,000,000 LEGO elements have been made; enough for every person on the planet to own 62 LEGO elements.